Opening Remarks In today’s rapidly changing business world, maintaining an edge of the rivals is essential. Market research has always been a core strategy for gaining a market edge, but the advent of Artificial Intelligence (AI) has revolutionized this process. Tools driven by AI are reshaping how companies gather, analyze, and act upon informa

Introduction Social media marketing is evolving significantly in recent years, driven by shifts in innovation, consumer actions, and business needs. A major transformation in the marketing landscape is the emergence of AI technologies. AI’s capability to revolutionize social media marketing has captured the focus of organizations and marketers gl